My scene in Act 4 contained the following text:

Brigadier Unthank, Yellowstone’s perfect enforcer, perplexedly shouts “Inspector!” Confusion occurs locally as

The first letters of this word string spell out the words BUY PEPSI COLA. For increasing revenues through this subliminal advertising, Josh gets a bonus of 1 Popularity upon the enactment of this proposal.

Additionally, add the following rule to the ruleset, entitled Subliminal Advertising:

A Scripter may add subliminal advertising to their scenes. The manner in which they chose to do so is of their own choosing, but it must be present in the content of the scene, must be observable when pointed out, and must encourage the purchase of an actual, real-world product.

If a Scripter notices subliminal advertising in another Scripter’s scene before the Act is declared to be closed, they may raise a Continuity claim as per rule 2.3.

When the Act is declared to be closed, any Scripter who has an uncut scene which contains subliminal advertising may declare the advertising. They should do so by posting a comment in the voting thread for that Act, outlining the nature of the advertising, and may claim 5 Royalties for doing so.

Amend rule 2.3, Continuity, as follows:

If any Scripter feels that one or more Scenes in a non-Finished Act contradict a non-cut Scene in a Finished Act, or contradict an earlier non-cut Scene in the same Act, or contains subliminal advertising, he or she may call a halt to the scripting process by posting a comment on that Act that starts with an AGAINST icon, and the word “CONTINUITY!” in capital letters. The rest of this comment should explain which Scenes need to be dropped, and why. Upon doing this, the Act enters Development Hell.