To cheap

Why would it be more expensive? And if I am to propose it again, what cost do you suggest?
It gets its Driver no more Cash than a Downtown would, and helps change the order of the Routes in a very limited way.
Combined with Highways it helps hitting less dailies, which I think is good.

Note that it doesn’t make the route Active.derp.

Which makes it pointless. 

Well it would be pointless if you used it to move an Inactive Route to the top, yes.
But as I said it can be useful combined with other Routes. Here are some ideas.
- Backalley Routes if you have a urgent need for protection
- Customs Routes (obviously)
- Extended Routes, to swap Inactive Routes
- Highway Routes, to hit less dailies or to make sure a third Active Route is Driven (and thus made Inactive) before the Highway
- Jam Routes, to choose which Route shall be jammed
- Scrubbing Route, if you want to scrub an Active Route but would like to Drive it first
- Tailgate, if you want to time the Driving of Tailgate, for instance if the Driver you want to follow has an Active Highway Route and you don’t want it to be Blocked when you target him

eh, I agree its on the cheap side but not horribly abuseable like highway was